As competitive as the college admissions cycle was last year, many experts predicted it would be even worse in the 2007-2008 admissions season. Sadly, they were right.

Whether colleges call it an avalanche, or a flood, or even a tidal wave, admissions offices are literally awash – or buried – with a record number of applications from highly qualified applicants with remarkably similar profiles.

For example, Northwestern University officials report a 14% rise in applications this year, which is a whopping 54% more applications than they received in 2005! According to a recent NY Times article, to cope with this deluge of applications, Northwestern apparently feels the need to read faster and say no – so they've just hired a former Princeton

admissions officer "who was accustomed to rejecting many good applicants." (Wow, that's a pretty cynical statement!) Read the article here.